ANDREW CATURANO


Mark




Client: Coca-Cola
Project: Coca-Cola Social Content Creation
Role: Lead, Art Direction

Credits
_ Creatives: Chelsea Berger, Kevin Oh, Ryan Chun, Gavin Guidry

Coca-Cola set out to streamline their social content across their portfolio. Partnering with Havas, they started an in-house content agency called the Social Center. A new agency model where creative, media, analytics and clients work together to make efficient, relevant content across all social media channels.

For 8 months, I lived on site in Atlanta as a Sr. Art Director to help build the Coca-Cola Social Center, where I led and managed a social content team for Coca-Cola, Sprite, VitaminWater and Fanta.