ANDREW CATURANO


Mark




Client: Google
Project: Google Store Refresh
Role: Content Lead, Art Direction for lifestyle photography,
product photography and campaigns

Awards:
_ 2019 Webby Awards Winner
_ One Show - 2019 Design Shortlist
_ AWWWARDS - Site of the Day

At BASIC, the team was asked to work closely with Google to create product platforms and campaigns through their Google Store digital channel.

Before our partnership with Google, the majority of the site was going unnoticed. To solve this problem, we wanted to capture and bridge products to culturally relevant branded stories, while connecting to our audience through lifestyle content and 3D product interactions.