Andrew Caturano



Client: Google
Project: Google Store Refresh
Role: Content/Art Director Lead

_ 2019 Webby Awards Winner
_ One Show - 2019 Design Shortlist
_ AWWWARDS - Site of the Day

At BASIC, the team was asked to work closely with Google to create product platforms and campaigns through their Google Store digital channel.

Before our partnership with Google, the majority of the site was going unnoticed. To solve this problem, we wanted to capture and bridge products to culturally relevant branded stories, while connecting to our audience through lifestyle photography and 3D product interactions.