Client: Google Cloud
Project: The New Way to Cloud
Role: Design Lead
In 2023, Google Cloud sought to redefine its visual identity to reflect its leadership in AI-driven solutions and cloud technology. Collaborating with Google Cloud’s marketing and brand teams, we developed a comprehensive visual system that encapsulated the brand’s forward-thinking ethos and technological prowess.
The revitalized visual identity debuted at Google Cloud Next ‘23, receiving acclaim for its clarity and modern aesthetic. The new design system enhanced brand recognition and effectively communicated Google Cloud’s commitment to innovation and customer-centric solutions.
