Client: Google Cloud
Project: The New Way to Cloud
Role: Design Lead
The New Way to Cloud was designed to set the category on notice and elevate Google Cloud as a partner built for the new era of business. The platform is brought to life with a system that flexed from brand work, to customer stories.
Arts & Letters Creative Co. led the charge on this campaign, designing a system of communication that lends Google Cloud a confident voice.
The campaign kicked off in New York City, Chicago, San Francisco and Germany.
