Client: Google
Agency: Arts & Letters Co.
Project: Google Pixel 5a Visual System
Role: Art Direction/Design Lead
Animation:
_ Hornet
To maintain momentum and awareness in the ever-evolving smartphone industry, Google asked us to create a graphic and colorful visual system for their Pixel 5a launch that kept the energy up high while focusing on the products features and truths; driving awareness for their phones and setting up the release of the Pixel 6.
![](https://freight.cargo.site/t/original/i/200993dcf4e0106173362c8a9a5139108203970554038f511279d7cce39946d7/Pixel5a_portfolio_layoutArtboard-1.jpg)
![](https://freight.cargo.site/t/original/i/14cff7d494a04b8e232db247079969c5231cd46772019c6054cc0e0e24d6f4ed/Untitled-1Artboard-1-copy.jpg)
![](https://freight.cargo.site/t/original/i/d95f119ee2f81472ff6859f07788ce2a052500bc88f072f2dbcd7a94ea42983c/Pixel5a_WallpaperArtboard-1.jpg)
![](https://freight.cargo.site/t/original/i/9cfba491d83413dd9abbfa104705b47eaa676aac96e506986c5a986d71a8830c/Comp_1.gif)
![](https://freight.cargo.site/t/original/i/01d534e4c26a5a70c325aa7652acbdb13ef00245fc9deae5bf2f38334243acb5/Comp_2.gif)
![](https://freight.cargo.site/t/original/i/502dca06a966ecf770d0bbce695c1161b3a60354b1edb0d70752d04ed56577c5/Pixel5a_OOH-copy.jpg)
![](https://freight.cargo.site/t/original/i/0c492f6372db4ba1de13578576801cb7bc38522d30acea5bac3e8ded21c6e143/Comp_3.gif)
![](https://freight.cargo.site/t/original/i/e91ba39b374938d6241978267131ad4b57aecf78b93ee8c38cd8a37334d1ddfd/Comp_11.gif)
![](https://freight.cargo.site/t/original/i/099a28d4fc15119f5f03c0c828bbd234df1a1990df05fc945b3f9a01b21c28af/Comp_12.gif)
![](https://freight.cargo.site/t/original/i/052e8f7110c8fbead5ab926763a2c3355f6872c2f1522f0c8412e9d9c09db565/5G_Pixel_Phones_Battery_15_OLV_US_EN_169_GoogleStore_00197.png)
![](https://freight.cargo.site/t/original/i/b52353a7cf52d847c5bddb95ac4a65a7b5cfba8dfd086522038840ed08c5e5af/Barbet_Boards_v200Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/99b3b2e86bf24a6341078885b1aad0f36371fd5311cf3e25fec9d01268e9c0a0/5G_Pixel_Phones_Value_15_OLV_US_EN_169_GoogleStore_00093.png)