Andrew Caturano


Client: Google
Agency: Arts & Letters Co.
Project: Google Pixel 5a Visual System
Role: Art Direction/Design Lead

_ Scott Horlbeck, Omar Dbeis, Neil Ramanan

_ Hornet

To maintain momentum and awareness in the ever-evolving smartphone industry, Google asked us to create a visual system for their Pixel 5a launch that kept the energy up high while focusing on the products features and truths; driving awareness for their phones and setting up the release of the Pixel 6.

With the help of the Pixel brand team we created a new visual system that retains the spirit and energy of Google by introducing a more graphic and colorful visual toolkit. Thus, creating eye-catching energy to drive engagement and sales. Our strategy informed the extent of this work to ensure a cohesive brand language expressed through design, product renders, typography and animation.