Client: Google
Agency: BASIC®
Project: Google Store Product Launch
Role: Content Design / Art Direction Lead
In 2019, Google aimed to elevate its e-commerce platform, the Google Store, to reflect the innovation and design excellence of its hardware products. Collaborating with BASIC®, I led the visual content strategy to create a cohesive and engaging online shopping experience that resonated with users globally.
I helped develop a unified visual language that highlighted product features and benefits, ensuring consistency across all digital touchpoints. And worked closely with cross-functional teams, including UX designers and developers, to align visual content with user experience goals.
