Client: Google
Project: GPay Subway OOH Campaign
Role: Design Direction
Credits
_Design: Kaitlin Isham
A wallet used to just hold your stuff. Now it holds a city. We launched our new work for Google Wallet with a love letter to one of the most iconic cities in the world. Through MTA station takeovers, the campaign highlighted all the things that fit in your wallet – from transit cards to chopped cheeses.
