ANDREW CATURANO


Mark




Client: Jordan Brand / Off-White
Project: Air Jordan IV Off-White Release
Role: Art Direction

The Off-White Air Jordan IV was originally previewed as a sample at Virgil Abloh’s “Figures of Speech” exhibit at MCA Chicago. Now it’s a reality, and it’s the first women’s-exclusive in the line. Tied to the product release, this iconic collaboration gave us an opportunity to celebrate women by placing the silhouette in a high-fashion and museum-like environment to story-tell around themes of progressiveness and the future of fashion.