Client: Jordan Brand / Off-White
Project: Air Jordan IV Off-White Release
Role: Art Direction
Project: Air Jordan IV Off-White Release
Role: Art Direction
The Off-White Air Jordan IV was originally previewed as a sample at Virgil Abloh’s “Figures of Speech” exhibit at MCA Chicago. Now it’s a reality, and it’s the first women’s-exclusive in the line. Tied to the product release, this iconic collaboration gave us an opportunity to celebrate women by placing the silhouette in a high-fashion and museum-like environment to story-tell around themes of progressiveness and the future of fashion.
![](https://freight.cargo.site/t/original/i/c275adf2f3ecb6602ddf34381628098a49ca29dbc83bab3a4926a65540c80c66/JOR_AJIV_OW_WMNS_IG_4x5_0195_v2.jpg)
![](https://freight.cargo.site/t/original/i/7c8389fb01393676c9901340d99af967e33e6b44b627ddf8baa86f961652a0a6/JOR_AJIV_OW_WMNS_IG_4x5_15706.jpg)
![](https://freight.cargo.site/t/original/i/5dc79e9be0454932155aa55bcf5270216bc48cafc6a26052e01a2dcc3793d78c/JOR_AJIV_OW_WMNS_IG_4x5_15689.jpg)
![](https://freight.cargo.site/t/original/i/c8aab0948da58347b779c1a3c7b72bdd4dbb8ca1b68816f201f6fe9309c32d3a/JOR_AJIV_OW_WMNS_IG_4x5_0226-3_v2.jpg)
![](https://freight.cargo.site/t/original/i/72b3b9beace1a91a012000b7a13c48fd97012d8ee4f6694eb34d33cc4596c98d/AJ4Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/08242fb2f459c1384bd7d726f9d29586e53cf3792e2af6ae991f9e0db8beec6e/AJ4Artboard-1-copy.jpg)
![](https://freight.cargo.site/t/original/i/8cb908f43e7a63df9307e751318fafda81f95da3e7518aca4a632b33958345c3/AJ4Artboard-1-copy-3.jpg)
![](https://freight.cargo.site/t/original/i/6257fadb0a9a427e615b79859c52c0c06b25721294053c7618cbfe5bd0197ffb/AJ4Artboard-1-copy-2.jpg)