Client: ESPN
Project: NBA Tip-Off
Role: Design Direction
Credits
_Design & Animation: ILoveDust
For the 2025 NBA on ESPN season, we collaborated closely with ILoveDust to create a visual system that leverages a slick team up of different art styles from pop culture and melting their genres and aesthetics together to create something unique and truly ownable for a brand new era of the NBA. We achieved this by creating action packed game footage fused together with emotive and highly charged visuals that capture the pure fun and excitement of the NBA. Each key moment has its own energy that’s told through each of the designs.
