Client: ESPN
Project: NHL Playoff Chirpline
Role: Design Direction
To amplify fan engagement during the 2025 Stanley Cup Playoffs, ESPN introduced the “Chirpline”—a retro-inspired hotline allowing hockey enthusiasts to voice their opinions, rants, and cheers. Drawing inspiration from classic ’90s hotline commercials, the campaign provided a platform for fans to “chirp” about their favorite teams, controversial calls, and playoff moments.
Led the visual design, incorporating vintage aesthetics with contemporary elements to create a cohesive look across all campaign materials, including broadcast spots, social media content, and promotional graphics.
The campaign successfully engaged fans, generating buzz across ESPN’s social channels and live programming.
